Predators CEO Jeff Cogen understands the challenges of a small-market team, which have been heightened after signing Shea Weber to a 14-year, $110 million contract. "It's not about me," Cogen said. "We come to work every day and we want to enhance the fan experience. We want to monetize some of the on-ice successes and re-invest it back into the team. ."We hope to compete and not just survive in the NHL. I would argue we are [competing]." Since joining the Preds in the summer of 2010, Cogen and team president/COO Sean Henry have hit their goals of boosting attendance and Cogen hopes that "normal increases" will continue, despite the team's hefty investment in their franchise defenseman.