Sun 12/30/12 8:14 PM

Jon Baldwin was held without a catch on two targets in Kansas City's Week 17 loss to the Broncos. In fairness to Baldwin, Brady Quinn was held to 46 passing yards on 16 attempts. Regardless, the no-show was just the latest in a long line of them for the Chiefs' 2011 first-round pick, and have 2013 shaping up as a make-or-break year for the 23-year-old wideout. Through 26 career games, Baldwin has just 41 catches for 579 yards and two touchdowns. Improving his own play next season will only be half the battle, as the Chiefs may not be assured of upgrading their bottom-three quarterback situation.