I think what frustrates users the most is we don't understand from where the impetus for these additions is coming. Who was pushing for the Celeb Game? Who was pushing for commenting on news items?
The things that users ARE pushing for (that will actually improve game play - like transaction limits) seem like they are being ignored and we don't know why.
Bottom line: If you're working on a project that will make users say, "gee, that's nice, but..." STOP!! No, I mean it, stop!
Focus completely on the projects that will make users say, "wow, that really helps!"
Otherwise, I don't care what you roll out, you're going to get flamed. (lipstick and a bow might make the pig look nicer but it's still a pig. FIX THE PIG!)