The organizers of the 2010 Sprite Showdown Dunk Contest know what they're doing. The contest is set up for Friday night at the NBA Jam Session at the Dallas Convention Center. It will be broadcast live on the web before the rookie-sophomore game, but won't be on T.V. until Saturday -- and even then, it's on NBA TV. Yet it's almost guaranteed to get more buzz than the real shebang on Saturday night.
For one, LeBron James -- the mythical creature everyone wishes would have agreed to enter the dunk contest -- will judge the amateurs. Where LeBron goes, attention follows. (Darryl "Chocolate Thunder " Dawkins and Drake are the other two judges.) The broadcast circumstances, in which not many folks will watch live, but a few clips will make their way around the web, building excitement for Saturday's cable broadcast, is also a boon to the buzz factor. (I can already see myself hunting for Twitvids of the action late Friday night.)
[Full Article]